Posted on March 7th, 2013
*Ticket Scalping is the act of buying event tickets from licensed sellers, and reselling them at often higher prices
I want to share this brief story of a friend’s experience with a ticket scalper:
My friend was interested in seeing WICKED when it comes to the Music Hall at Fair Park this April. Knowing I work for DSM, he sent me a text asking if the show is as good as everyone says it is and if I thought his nieces would enjoy it. After reassuring him that WICKED is a must-see, I told him to click the “buy tickets” link on DSM’s website because it would take him right to our Ticketmaster page. A few minutes later he wrote, “Wow. $150? These are expensive! But if you say it’s worth it, then okay. Are these good seats?”
…The seats were on the very back row in the rear orchestra section. I was confused. $150 was more than double the price they should’ve been. It turns out he did a Google search instead of following my directions. His search led him right into the hands of a scalper. I stopped my friend in his tracks and sent him a direct link to the official DSM WICKED Ticketmaster page where he found even better seats for much less than he was about to pay. I basked in my “I told ya so” moment, and congratulated him on his find. I’m thrilled that my friend will have the pleasure of introducing his nieces to WICKED this April!
If you choose to buy DSM tickets from an alternative source, there’s a lot of risk involved:
OFFICIAL Dallas Summer Musicals ticketing outlets:
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