FROM THE BACK ROW: 2013 Season Announcement Event

Posted on September 7th, 2012

Hey DSM Fans!

Last week, Dallas Summer Musicals held their 2013 Season Announcement Event here at the Music Hall at Fair Park, and we were lucky enough to be a part of it!  From the early stages of planning to thanking the very lasts guests for attending, this event was an awesome learning experience for both of us.


The Season Event Launch was one of the most rewarding and exciting events to be a part of since I started my journey with DSM. Our excitement and anticipation for the event was the driving force behind all the hard work from my DSM colleagues. In preparation for the event, I had several odd jobs from stuffing the goody bags, to picking up flyers, to even buying a fog machine at Party City. Then before we knew it, the event was underway and the excitement began to overflow the Music Hall at Fair Park.

During the actual event, I put up posters around the venue as each show of our upcoming season was announced. Also, I assisted our PR Director JoAnn Holt by escorting our special guest cast members and Master of Ceremonies Paige McCoy Smith to each of their positions. It was truly an honor to be around such talented women who lit up the stage with pure elegance and poise. The event was a home run and as each show was unveiled, I saw the excitement and joy that each show brought to the audience.  When the whole thing was over and done, I knew how special it was to be a part of this event and how truly blessed I was to have a job that I absolutely love.

Q. Smith singing “Feed the Birds” from MARY POPPINS

Buyi Zama singing “Circle of Life” from THE LION KING


Looking back, the whole thing was a whirlwind of preparation!  I spend a LOT of time staring at RSVP spreadsheets, but I was rewarded with… (drumroll please)… a DESTINATION DSM flight attendant uniform!  This meant that I was selected to stand onstage and unveil each show’s poster as they were announced.  DSM sent me to Norcostco where I got to play dress up while the oh-so-wonderful Amanda worked her magic and created a look for me.  She also pulled some fabulous costumes for the event’s show-themed displays – thanks again, Norcostco!  On Announcement day, the Music Hall was bustling with activity.  Set-up, sound check and finishing touches ran smoothly, and before I knew it our doors were open!

The evening was a success, and this would not have been possible without such a wonderful audience.  Unveiling each poster, show by show, the collective excitement and unbridled enthusiasm of our guests was truly thrilling.  I can’t believe I got to participate in the revelation of DSM’s incredible 2013 Season!

It was a privilege for us to be a part of DSM’s 2013 Season Announcement Event!  Get ready DSM Fans: Dallas Summer Musicals’ 2013 Season is a season of Broadway blockbusters, so get your TICKETS now!

-DSM Luke & Haley