Posted on July 25th, 2022
BROADWAY DALLAS AND LIVE NATION
ANNOUNCE MULTI-YEAR PARTNERSHIP
TO BRING DIVERSE LINE-UP OF SHOWS
TO THE HISTORIC MUSIC HALL AT FAIR PARK
Dallas, TX (July 25, 2022) – Broadway Dallas and Live Nation today announced a multi-year partnership to bring a wide-ranging, diverse programming line-up to the 3,400 seat Music Hall at Fair Park.
Since opening in 1925, the Music Hall has hosted thousands of events ranging from Broadway to concerts to comedy and speakers. Notable events include HAMILTON, THE PHANTOM OF THE OPERA, Dr. Martin Luther King, Liza Minnelli, Jerry Seinfeld, Dolly Parton, Dionne Warwick, Liberace and hundreds more.
“We are privileged to have the nearly 100-year-old Music Hall in our care,” said Ken Novice, president and CEO of Broadway Dallas. “While Broadway performances take up a significant portion of our calendar, there are dozens of weeks each year where the venue sits empty. This new partnership with Live Nation will help ensure that the Music Hall is occupied as much as possible with diverse, world-class artists and that the legacy of this marvelous venue continues to grow.”
Already announced Live Nation shows at the Music Hall include K-POP sensations LOONA (August 25), Il Divo (August 27), The Australian Pink Floyd Show (August 28), The O’Jays + The Commodores (September 4), A Magical Cirque Christmas (November 19), Zoe (December 9), Alton Brown (December 10) with many more to be announced soon. Tickets available for purchase at www.ticketmaster.com or via www.BroadwayDallas.org.
“Our experience with shows at the Music Hall has been great,” said Anthony Nicolaidis, Live Nation’s Dallas Market President. “We love the historic atmosphere of the venue and being part of the resurgence of the entire Fair Park district. And the capacity offers a great option for artists to play. We look forward to formalizing our relationship.”
Recent successful Live Nation shows at the Music Hall include two sell-outs of comedian Hasan Minhaj, and German techno-pop icons Kraftwerk.
This new partnership has far-reaching economic impact for the community.
“The additional activity in the Music Hall results in more employment days for part-time event staff including ushers, ticket takers, security, concessions staff, parking personnel and our backstage productions crew,” added Novice. “And I know that the restaurants in the growing Exposition Park area directly across the street from us, and in Deep Ellum will benefit as well.”
The Music Hall joins a robust roster of venues with which Live Nation partners including: The Pavilion at Toyota Music Factory, Dos Equis Pavilion, House of Blues Dallas and The Echo Lounge & Music Hall.
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About Broadway Dallas
In 2022, Dallas Summer Musicals changed its name to Broadway Dallas. Since 1941, the non-profit Broadway Dallas has presented the Best of Broadway to North Texas audiences. Located in the historic Music Hall at Fair Park, Broadway Dallas promotes excellence in live musical theatre with year-round performances for diverse audiences of all ages, impacting the lives of children and families through education and community outreach programs, while enriching the cultural landscape of North Texas and the Southwest Region.
As a 501(c)(3) non-profit organization, Broadway Dallas relies on a variety of funding sources to offer affordable ticket prices, preserve the beautiful historic theatre, educate young audiences and develop impactful community programs.
Broadway Dallas gratefully acknowledges the support of our season sponsors, annual fund donors and corporate partners Germania Insurance, American Airlines, Texas Instruments, The Dallas Morning News, and WFAA TV Channel 8. For more information about Broadway Dallas, visit our website at BroadwayDallas.org.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
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